Insights. On AI, marketing leadership and what comes next.

01 / FEATURED INSIGHT

Leadership

AI Made Output Cheap. The Brief Just Became the Most Expensive Part of Marketing.

13 Oct 2026

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Originally published on LinkedIn

Leadership

AI Made Output Cheap. The Brief Just Became the Most Expensive Part of Marketing.

13 Oct 2026

Read on LinkedIn

Originally published on LinkedIn

Leadership

AI Made Output Cheap. The Brief Just Became the Most Expensive Part of Marketing.

13 Oct 2026

Read on LinkedIn

Originally published on LinkedIn

Teams & Talent

The Marketing Team of the Future May Be Smaller. But It Won’t Necessarily Be Cheaper.

30 Sep 2026

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Originally published on LinkedIn

Teams & Talent

The Marketing Team of the Future May Be Smaller. But It Won’t Necessarily Be Cheaper.

30 Sep 2026

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Originally published on LinkedIn

Client Leadership

The More We Automate Marketing, the More Human Client Leadership Needs to Become

8 Sep 2026

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Originally published on LinkedIn

Client Leadership

The More We Automate Marketing, the More Human Client Leadership Needs to Become

8 Sep 2026

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Originally published on LinkedIn

Teams & Talent

If Marketing Teams Get Leaner, Experience Matters More

19 Aug 2026

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Originally published on LinkedIn

Teams & Talent

If Marketing Teams Get Leaner, Experience Matters More

19 Aug 2026

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Originally published on LinkedIn

AI & Brand

What Happens to Brand Loyalty When AI Starts Choosing for Us?

17 Aug 2026

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Originally published on LinkedIn

AI & Brand

What Happens to Brand Loyalty When AI Starts Choosing for Us?

17 Aug 2026

Read on LinkedIn

Originally published on LinkedIn

Leadership

Your Competitors Can Buy the Same AI. They Can’t Buy Your Experience.

12 Aug 2026

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Originally published on LinkedIn

Leadership

Your Competitors Can Buy the Same AI. They Can’t Buy Your Experience.

12 Aug 2026

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Originally published on LinkedIn

AI & Brand

Brands Are No Longer Just Optimising for Search. They’re Teaching AI Who They Are.

7 Aug 2026

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Originally published on LinkedIn

AI & Brand

Brands Are No Longer Just Optimising for Search. They’re Teaching AI Who They Are.

7 Aug 2026

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Originally published on LinkedIn

AI & Brand

Where Does Value Come From When AI Makes Production Abundant?

30 Jul 2026

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Originally published on LinkedIn

AI & Brand

Where Does Value Come From When AI Makes Production Abundant?

30 Jul 2026

Read on LinkedIn

Originally published on LinkedIn